We looked at your online presence, scored it honestly, and built you a new website before this conversation. Scan the QR code below to see it on your phone. No commitment required.
Your Current Score
10
/ 100
Well below average for a licensed contractor with 36 years on record
Local SEO (Google Search)15%
Trust Signal Visibility20%
New Customer Conversion10%
Score is our professional assessment, not a tool-generated metric.
Your score over time with The Refiners Co
Trust Signal Visibility moves slower than the rest on purpose: your review count and rating change only as real customers leave real reviews, not overnight. AI Search caps near 88% because no site scores 100% today. Projections are our professional estimate, not a guarantee.
Your Website Doesn't Load
customsheetmetalofmonticello.com did not resolve when we tried to visit it directly during this research. Anyone searching for you online right now, including a customer trying to confirm you're real, hits a dead end.
Outranked in Your Own City
All-Ways Heating and Air Conditioning and Countryside Heating both outrank you for HVAC searches in Monticello. Countryside isn't even based here, they're a Maple Plain company reaching into your home market.
2.7 Stars on 7 Reviews, 4 of Them One-Star
This is a real weakness, not just a marketing gap. Your live Google rating is 2.7 stars from 7 reviews, and 4 of those 7 are one-star. A new website alone doesn't fix this. It needs its own fix, on purpose, alongside the visibility work.
36 Years and 380 Permits, Invisible
Public records show 380 documented permitted projects and an active Bond License (MB003587) going back to 1990. None of that shows up anywhere a new customer would look. That's the strongest thing you have, and it's currently worth nothing online.
A Real, Working Site
A fast, mobile-ready site that actually loads, with your phone number and a working quote form, live for you to see right now.
Trust Built on Facts, Not Star Counts
We led with your license, your 380 permitted jobs, your A+ BBB rating, and 36 years in Monticello, things a bad review can't erase. We did not fabricate reviews or hide behind a star badge that doesn't hold up yet.
A Real Plan to Fix the Reviews
This is a two-part pitch: visibility and reputation. Our review generation system asks satisfied customers for a review at the right moment, after a completed job, by text, so the next seven reviews look more like the first thirty-six years than the last seven.
Built for Monticello and Wright County Search
HVACBusiness schema, an offer catalog for every service you list, and city-targeted copy for Monticello, Big Lake, Buffalo, Otsego, St. Michael, Rogers, Elk River, and Clearwater.
Typical Job Value
$150 to $8,000+
Range from a single repair call to a full furnace or AC install (industry estimate, not specific to your pricing)
One New Install a Quarter
Paid For
One additional install every three months from better visibility covers the monthly investment several times over.
Your Investment
$399 setup + $799/mo
Momentum package: site, local SEO, and the review generation system. 3-month start, then month-to-month, 30 days notice, no penalty.
![QR code to preview Custom Sheet Metal of Monticello's new website]()
Scan with your phone
Your new website is live.
See it right now.
We built this for you before our conversation. No commitment required. Scan with your phone or type the address below. See what 36 years, 380 permitted jobs, and a plan to fix the review problem looks like on the page.
- Full homepage, fully designed
- License and permit record featured
- Honest handling of your reviews
- FAQ with structured data
- 8-city service area coverage
- Mobile sticky call bar
- OpenStreetMap location embed
- Built for Google and AI search
What our work covers across all five categories, and what it takes to go further
Website Design & UX
With Refiners Co: 88%
To reach 100%:
- Real job site and shop photos, self-hosted
- Owner photo of Lee on-site
- Dedicated ductwork fabrication page with process photos
- Before and after install photo gallery
Local SEO / Google Search
With Refiners Co: 75%
To reach 100%:
- Google Business Profile claimed and fully optimized
- Monthly blog content targeting Monticello and Wright County searches
- Citation cleanup across 40+ directories for NAP consistency
- Backlinks from Wright County chamber and supplier sites
Trust Signal Visibility
With Refiners Co: 65%
To reach 100%:
- Review generation system running on every completed job
- Consistent review responses, especially to the existing one-star reviews
- Video testimonial from a long-time repeat customer
- BBB accreditation, if Lee wants to pursue it
AI Search Visibility
With Refiners Co: 88%
To maximize (ceiling ~88%):
- New FAQ content added as AI systems update
- llms.txt kept current as services and permits change
- Structured Service schema for each offering
- Answer-first blog posts AI tools can pull from directly
New Customer Conversion
With Refiners Co: 70%
To reach 100%:
- Google Local Services Ads for emergency calls
- SMS follow-up for missed calls
- Seasonal maintenance reminder campaign
- Financing option added, if Lee decides to offer one
Additional services we can add to your package
| Service |
What it includes |
Why it matters for you |
Price |
| GBP Management |
Weekly Google Business Profile posts, photo uploads, review responses, and Q&A maintained |
GBP is the first thing a customer sees in Google. An active, complete profile ranks higher and converts more searches into calls. |
$199/mo |
| Citation Cleanup |
NAP consistency audit and correction across 40+ directories (Yelp, YellowPages, BBB, and more) |
Mismatched name, address, or phone info across directories actively hurts local ranking. This is a real, fixable gap. |
$299 one-time |
| SEO Content |
2 blog posts per month targeting Monticello and Wright County search terms, keyword tracking included |
A new site improves rankings for a while, then plateaus. Fresh, locally targeted content is what keeps moving you up after that. |
$299/mo |
| Geo Expansion Pages |
Dedicated pages for Big Lake, Buffalo, and Elk River, each targeted to that city's search terms |
Right now Monticello is your only real target. Dedicated city pages open the door to customers searching from your other service areas. |
$499 one-time |
| Photo Coordination |
Local photographer sourced and briefed, shot list prepared (job sites, shop, ductwork), delivered self-hosted |
Real job photos outperform icon graphics in trust and conversion, especially for a shop that fabricates its own ductwork. |
$99 + photographer |
Monthly add-ons follow the same terms as your plan: 3-month minimum, then month-to-month with 30 days notice.
Questions you will probably ask us (and honest answers)
Can you actually fix a 2.7-star rating?
Not overnight, and we won't pretend otherwise. The review generation system asks real, satisfied customers for a review right after a completed job, by text, when the experience is freshest. Over time that shifts the average as new five-star reviews outnumber the old ones. We also help you respond professionally to the existing one-star reviews, which matters to anyone reading them.
Why isn't the star rating front and center on the new site?
Because right now it would work against you. We led with what's true and strong instead: your license, your 380 permits, your 36 years. Once the review generation system has been running and the rating reflects your actual track record, we revisit featuring it prominently.
How long does SEO take to work?
Google ranking improvements typically take 90 to 180 days for local search terms. Google Business Profile changes usually show faster, sometimes within 30 to 60 days. We track movement monthly and show you the data, good or bad.
What about Google Ads?
Google Local Services Ads are the better starting point for a contractor like you. They appear above regular results, charge per verified lead rather than per click, and show a "Google Screened" badge. That badge matters even more here since it builds trust independently of your current review count.
What happens with the domain and phone number?
Your domain and (763) 295-2229 stay exactly as they are. We build on your existing identity, we don't replace it. The site launches on customsheetmetalofmonticello.com once you're ready, with your same number front and center.
What happens if I want to cancel?
We ask for a 3-month start, because that's how long real SEO and review-generation movement takes. After that, 30 days written notice, no penalty. You keep the website, the domain stays yours, and we hand off cleanly. No annual contracts, no hostage-taking.